Rifles AND Shotguns: Social Media “Selling” vs Social Media “Marketing”

An old analogy suggests that problems can be approached as requiring a “rife” or a “shotgun.” When using social media to maximize revenue, according to a recent HBR article, you need both a marketing “shotgun” and a “selling” rifle. Find out How B2B Sales Can Benefit from Social Selling that uses a dual approach.

Networking is NOT Working

Most networking events are like attending a party where you don’t know either the guests or the host. And it’s a pretty safe bet that far more people are there to sell (in some way, shape or form) than to buy. One thing is virtually certain; they didn’t show up just to meet you.

What to do? Derek Coburn, CEO of Cadre and author of “Networking is Not Working”, in a brief and provocative article, recaps some key concepts from his book and suggests why networking events are a waste of time, and what to do instead.

If your interest is aroused, take a deeper dive with a related article on Mr. Coburns’ book on Forbes and a podcast with the author.

Brian Wesbury looks at the policy aspects of a Trump presidency and suggests that the “impact on U.S. economic policy of last week’s election will be enormous”; nothing short of a Revolution and predicts how various sectors of the economy may be impacted.

Both articles are short and worth your time as you plan for the year ahead.

A Gratitude Sampler

There is real poverty in this world, and we are all blessed to be living in the greatest time of wide-spread abundance in the history of mankind.

What follows is an excerpt from Vistage Speaker Mardy Grothe’s “Quotes of the Week.”  You can subscribe at http://www.drmardy.com/  His weekly offering is always interesting and enlightening. It’s Thanksgiving week, so here are a few some great thoughts on Gratitude from his collection…for which I am Grateful!

Dr Grothe says “As Americans celebrate their annual Thanksgiving holiday this week, it seems appropriate to turn our attention to the topic of gratitude and its related themes of thankfulness and gratefulness.

“Whether viewed as an emotion, a thought, or some combination of the two, there is no doubt that gratitude has been viewed as a virtue for close to three thousand years.  In his 6th B.C. fable ‘Androcles’ Aesop wrote:

‘Gratitude is the sign of noble minds.’

“From Aesop’s era to the present day, the twin concepts of gratitude and thankfulness have been associated with “counting your blessings.” However, a strong case can be made that we should be grateful for everything that has resulted in our growth as human beings, including the suffering we’ve endured. In 1939, after receiving an honorary Doctor of Letters degree from Princeton, Thomas Mann expressed the thought this way:

‘To be grateful for all life’s blessings. . . is the best condition for a happy life. A joke, a good meal, a fine spring day, a work of art, a human personality, a voice, a glance — but this is not all. For there is another kind of gratitude. . .the feeling that makes us thankful for suffering, for the hard and heavy things of life, for the deepening of our natures which perhaps only suffering can bring.’

“Carrying the idea even further — and into the paradoxical domain — some believe we should even be grateful for things that have NOT happened to us. Storm Jameson put it this way in “Journey From the North” (1970):

‘ For what I have received may the Lord make me truly thankful. And more truly for what I have not received.’

“This week, take some to be thankful for EVERYTHING that has made you the person you are today. To assist you in your reflections, here are a dozen of my favorite quotations:

“My wish for you
is that you continue
To let gratitude be the pillow
Upon which you kneel to
Say your nightly prayer.”
Maya Angelou

“Gratitude is not only the greatest of virtues, but the parent of all the others.”
Marcus Tullius Cicero

“Gratitude is one of the least articulate of the emotions, especially when it is deep.”
Felix Frankfurter

“One single grateful thought raised to heaven is the most perfect prayer.”
G. E. Lessing

“Gratitude is the most exquisite form of courtesy.”
Jacques Maritain

“If the only prayer you say in your entire life is ‘Thank You,’ that would suffice.”
Meister Eckhart

“When something does not insist on being noticed, when we aren’t grabbed by the collar or struck on the skull by a presence or an event, we take for granted the very things that most deserve our gratitude.”
Cynthia Ozick

“Gratitude is indeed a duty which we are bound to pay, but which benefactors cannot exact.”
Jean-Jacques Rousseau

“In everyone’s life, at some time, our inner fire goes out. It is then burst into flame by an encounter with another human being. We should all be thankful for those people who rekindle the inner spirit.”
Albert Schweitzer”